Glow Labs is a white label software on the blockchain that lets creators and brands reward their most loyal customers.Co-CEOs Reardon and Russo founded Glow Labs in November 2021. They were former engineers and colleagues at JPMorgan, working on Chase’s web and mobile products, and became friends over their shared interest in web3.Glow Labs was inspired by an experiment by Russo, when she launched an NFT project and discovered a gap in the way she could connect with her community online. Russo wanted to reward customers for supporting her work, but the process of doing so was expensive and time consuming. She wanted to create a cheaper and faster way to provide perks.The pair designed a way to create a rewards program through a smart contract that requires no coding. Partners of Glow Labs can use the product like a rewards card to thank customers for repeat purchases or shoutouts on social media. Rewards can include things like “gas back,” where creators can discount gas fees on future NFT purchases.