The company plans to help web3 marketers create more accurate campaigns by gathering data from social media accounts and wallets and matches the information based on similarity. This enables marketers to build more accurate audience profiles to target.The startup collects data from a range of blockchains including Ethereum and Polygon and then indexes the blockchain and social data using big data technologies such as Apache Spark. Addressable then uses this data to build audiences and deploy machine learning models to associate profiles.