Palette is a new blockchain platform built for the next generation of entertainment such as Manga, sports, and music. Japanese contents are digitized as NFT distributed on Palette, making it easy for anyone to own or trade them. Palette also provides white labels for NFT-compatible wallets and NFT marketplaces. Palette is operated in a decentralized manner by the Palette Consortium. Members of the consortium will govern the blockchain including adjusting gas fee price and joining new consortium members. Palette Token (PLT) is a cryptocurrency issued on Ethereum and can be used to pay gas fees on Palette using cross-chain technology.