ARTEM is a fungible cross-chain digital token created by Simonida Pavicevic and Elio D’Anna (founders of The House of Fine Art, Kreation, House of Luxury, and Artcels) made especially for the fine art, digital art, and luxury collectables marketplace and global artist communities.The ARTEM token facilitates exclusive access to professionally curated programs and exhibitions by HOFA gallery and its affiliate brands. With over a decade of expertise in identifying and cultivating new and rare artistic talents, the House of Fine Art (HOFA) currently represents over fifty established and emerging artists, allowing access to the art market and a more inclusive user experience for art enthusiasts and aficionados alike.Select works are also made available to collectors through HOFA’s innovative digital marketplaces HOFA.io and Kreation.io as well as its blue-chip art division Artcels.com. Using ARTEM tokens to facilitate asset ownership and enable secure trusted transactions within the ecosystem, customers and suppliers accrue ARTEM as they acquire and sell goods across our platforms.In turn, ARTEM ownership supports the digitalization and authentication of goods using sustainable blockchain technology. Initially, the predominant objective of ARTEM is to enable a reward loyalty system across private clients, art collectors, brands and artists. For every transaction through in the ARTEM-HOFA community including HOFA, Kreation, House of Luxury or Artcels; the customer, retailer, brand, and artist will be rewarded with ARTEM, deposited into the respective user’s wallet within the same month.