Fair.xyz is a platform that simplifies the process of creating and managing NFT collections, aimed at artists and creators. It allows users to launch their NFT collections without needing any coding knowledge. The platform takes care of various aspects such as smart contract deployment, metadata generation, and decentralization. Fair.xyz emphasizes fairness by implementing technologies that reduce transaction costs and prevent bot activity during minting events. Creators maintain ownership and control over their smart contracts. The platform also enhances discoverability using blockchain data and ensures the permanence of artwork through decentralized storage.