Alkimi solves the problem of enormous inefficiency in the $750 billion digital advertising industry, where up to 40% of advertisers' budgets are lost to intermediary commissions and publishers wait 90–120 days for payment.The platform connects advertisers directly with publishers through transparent transactions on the chain, significantly reducing costs and enabling instant verification and faster payments. Since its launch, the platform has processed over 2.5 billion advertising transactions for Fortune 500 brands and major media companies.For existing token holders, this technological evolution means that their investments support real businesses that generate real revenue, rather than just promises. Every improvement made to the platform directly increases the protocol's commission on staked tokens.